Some of us will likely never retire, or never get to retire!! As a business person, a marketer, and a market researcher, I found this data to be very interesting. As they state, consumption habits of aging Americans are likely to be very different from earlier generations.
Thursday, March 6, 2008
Retirees, Followed By Boomers, Will Redefine Retirement
According to a report from The Media Audit, adults who are nearing retirement are now one of the fastest growing demographics in the country. 17.9% of all U.S. adults are now retired , a figure that has increased by 6% in the last five years and will rapidly increase as Boomers exit the workforce over the next few decades.
Consumption habits of aging Americans are likely very different from those of their predecessors because they are living longer, achieving higher levels of education, are wealthier, and redefining what it means to be retired.
83% of the retired adults in the U.S now own their own home
Thirty percent of retired adults have cash, stocks and CD’s valued at more than $100,000, the highest figure ever reported
13.1% of new automobile purchasers are retired, compared to 11.1% five years ago. 8.3% of adults who have a car loan are retired, compared to 6.4% five years ago, an increase of nearly 30%
16% of adults who frequently stay in hotels are retired, compared to 14.7% five years ago, a jump of almost 10%
Among frequent beer consumers, 13% are retired, compared to 11.3% five years ago
Adults who are retired are 6% more likely than the average U.S. adult to frequently dine out at a full service restaurant and retirees now make up nearly 20% of all adults who frequently dine out.
14.3% adults who plan to take an ocean cruise in the next year are retired.
Nearly one in five adults who plan to have lasik eye surgery are retired, and are 5% more likely than the average adult to be planning a lasik eye surgery procedure.
The report further reveals that adults who are retired today compared to the average U.S. adult:
Spend nearly 30% more time watching broadcast TV, 14% more time watching cable TV, 25% more time reading a daily newspaper
Retired adults today spend only 89 minutes per day online, a figure that is 26% less than the average U.S. adult who spends 123 minutes per day online. The next generation of retirees, though, is expected to be more computer and internet friendly, since Baby Boomers between the ages of 45 and 64 spend a considerably higher amount of time online - 123 minutes per day.
The most affluent retirees can be found in larger markets such as Washington, D.C., where the average retired adult earns $64,000 in household income.
San Jose, California, Fort Myers- Naples, Florida, San Francisco, California and Long Island, New York, follow behind with household incomes of more than $50,000.
And, currently the top ranking retiree markets are:
Ocala, Florida with the highest percentage of retired adults (36%)
Fort Myers- Naples, Florida (34%)
Daytona Beach, Florida (33%)
West Palm Beach, Florida (31%)
Melbourne-Titusville-Cocoa, Florida (29%)
For more information from the MediaAudit, please visit them here.
Showing posts with label marion country. Show all posts
Showing posts with label marion country. Show all posts
Tuesday, June 24, 2008
Thursday, June 19, 2008
How Not To Retire - Central Florida Community College
Central Florida Community College will offer “How Not to Retire" for seniors 50 and older from 9 a.m. to noon June 26 at the Ewers Century Center at CFCC, 3001 S.W. College Road.
The seminar is the third in the Living Well Series sponsored by CFCC’s Pathways Life Services, a program for adults in or nearing retirement.
Seating is limited.
The $15 fee includes refreshments.
To register, call 291-4444.
The seminar is the third in the Living Well Series sponsored by CFCC’s Pathways Life Services, a program for adults in or nearing retirement.
Seating is limited.
The $15 fee includes refreshments.
To register, call 291-4444.
Friday, May 9, 2008
Boomers troll Net on sites of their own
Networking sites help people meet for fun, friendship, more
Associated Press
Rose Campbell was widowed after 26 years of marriage. John Souza's wife died after 44 years and five children together.
Both Campbell and Souza were looking for friendship and fun, not a second chance at love, when they bumped into each other online last October on a social network called Eons.
Soon they were chatting regularly. "There was a little flirtin' and a little serious conversation," said Souza, 70, who lives in Ocklawaha, Fla., across from the cemetery where his wife is buried.
The online encounters blossomed into a real-life meet about a month later. "It was a little awkward. I thought he didn't like me. He thought I didn't like him," said Campbell, 57, a retired schoolteacher and mother of two grown children in Ormond Beach, Fla.
"Then we just clicked," she said. Their wedding is planned for Sept. 6.
Eons is one of at least two dozen social networks aimed squarely at Baby Boomers, the population bubble born between 1946 and 1964 that has defied traditional perceptions of aging and retirement. Many boomers jumped into the Internet mashup to keep track of their kids on Facebook or MySpace, then moved on to their own networks in search of more common ground.
They're blogging about the virtues of oatmeal and the beauty of aging, posting video clips from their favorite old movies, and sharing ideas and support on grieving the death of a spouse, caring for a sick parent or sex after 50.
Besides Eons, other sites include BOOMj, BoomSpeak and BoomerGirl, along with Eldr, Secondprime and Growingbolder. "Being 50 and over we all grew up around the same things. The same TV shows, the same history. When I say Roy Rogers, they know who I'm talking about," said 61-year-old Didi Moe of Melbourne, Fla., who started Central Florida Singles, the discussion group on Eons where Campbell and Souza met.
The Boston-based Eons was founded by Internet pioneer Jeffrey C. Taylor in 2006, the year after he left his job-listings startup, Monster.
"People kind of laughed at me when I said I was launching a boomer Web site," said Taylor, 47.
Some of the boomer networking sites are loaded with staff content and expertise, or have a particular focus such as social change. Others, Eons included, are more user-driven, with hundreds of discussion groups, beginner widgets and age-specific applications like Eons' "LifePath," a way to plot a timeline of important personal events and future aspirations.
Associated Press
Rose Campbell was widowed after 26 years of marriage. John Souza's wife died after 44 years and five children together.
Both Campbell and Souza were looking for friendship and fun, not a second chance at love, when they bumped into each other online last October on a social network called Eons.
Soon they were chatting regularly. "There was a little flirtin' and a little serious conversation," said Souza, 70, who lives in Ocklawaha, Fla., across from the cemetery where his wife is buried.
The online encounters blossomed into a real-life meet about a month later. "It was a little awkward. I thought he didn't like me. He thought I didn't like him," said Campbell, 57, a retired schoolteacher and mother of two grown children in Ormond Beach, Fla.
"Then we just clicked," she said. Their wedding is planned for Sept. 6.
Eons is one of at least two dozen social networks aimed squarely at Baby Boomers, the population bubble born between 1946 and 1964 that has defied traditional perceptions of aging and retirement. Many boomers jumped into the Internet mashup to keep track of their kids on Facebook or MySpace, then moved on to their own networks in search of more common ground.
They're blogging about the virtues of oatmeal and the beauty of aging, posting video clips from their favorite old movies, and sharing ideas and support on grieving the death of a spouse, caring for a sick parent or sex after 50.
Besides Eons, other sites include BOOMj, BoomSpeak and BoomerGirl, along with Eldr, Secondprime and Growingbolder. "Being 50 and over we all grew up around the same things. The same TV shows, the same history. When I say Roy Rogers, they know who I'm talking about," said 61-year-old Didi Moe of Melbourne, Fla., who started Central Florida Singles, the discussion group on Eons where Campbell and Souza met.
The Boston-based Eons was founded by Internet pioneer Jeffrey C. Taylor in 2006, the year after he left his job-listings startup, Monster.
"People kind of laughed at me when I said I was launching a boomer Web site," said Taylor, 47.
Some of the boomer networking sites are loaded with staff content and expertise, or have a particular focus such as social change. Others, Eons included, are more user-driven, with hundreds of discussion groups, beginner widgets and age-specific applications like Eons' "LifePath," a way to plot a timeline of important personal events and future aspirations.
Friday, March 7, 2008
Retirees, Followed By Boomers, Will Redefine Retirement
According to a report from The Media Audit, adults who are nearing retirement are now one of the fastest growing demographics in the country. 17.9% of all U.S. adults are now retired, a figure that has increased by 6% in the last five years and will rapidly increase as Boomers exit the workforce over the next few decades.
Consumption habits of aging Americans are likely very different from those of their predecessors because they are living longer, achieving higher levels of education, are wealthier, and redefining what it means to be retired.
83% of the retired adults in the U.S now own their own home
Thirty percent of retired adults have cash, stocks and CD's valued at more than $100,000, the highest figure ever reported
13.1% of new automobile purchasers are retired, compared to 11.1% five years ago. 8.3% of adults who have a car loan are retired, compared to 6.4% five years ago, an increase of nearly 30%
16% of adults who frequently stay in hotels are retired, compared to 14.7% five years ago, a jump of almost 10%
Among frequent beer consumers, 13% are retired, compared to 11.3% five years ago
Adults who are retired are 6% more likely than the average U.S. adult to frequently dine out at a full service restaurant and retirees now make up nearly 20% of all adults who frequently dine out.
14.3% adults who plan to take an ocean cruise in the next year are retired.
Nearly one in five adults who plan to have lasik eye surgery are retired, and are 5% more likely than the average adult to be planning a lasik eye surgery procedure.
The report further reveals that adults who are retired today compared to the average U.S. adult:
Spend nearly 30% more time watching broadcast TV, 14% more time watching cable TV
25% more time reading a daily newspaper
Retired adults today spend only 89 minutes per day online, a figure that is 26% less than the average U.S. adult who spends 123 minutes per day online.
The next generation of retirees, though, is expected to be more computer and internet friendly, since Baby Boomers between the ages of 45 and 64 spend a considerably higher amount of time online - 123 minutes per day.
The most affluent retirees can be found in larger markets such as Washington, D.C., where the average retired adult earns $64,000 in household income.
San Jose, California, Fort Myers- Naples, Florida, San Francisco, California and Long Island, New York, follow behind with household incomes of more than $50,000.
And, currently the top ranking retiree markets are:
Ocala, Florida with the highest percentage of retired adults (36%)
Fort Myers- Naples, Florida (34%)
Daytona Beach, Florida (33%)
West Palm Beach, Florida (31%)
Melbourne-Titusville-Cocoa, Florida (29%)
Source
Consumption habits of aging Americans are likely very different from those of their predecessors because they are living longer, achieving higher levels of education, are wealthier, and redefining what it means to be retired.
83% of the retired adults in the U.S now own their own home
Thirty percent of retired adults have cash, stocks and CD's valued at more than $100,000, the highest figure ever reported
13.1% of new automobile purchasers are retired, compared to 11.1% five years ago. 8.3% of adults who have a car loan are retired, compared to 6.4% five years ago, an increase of nearly 30%
16% of adults who frequently stay in hotels are retired, compared to 14.7% five years ago, a jump of almost 10%
Among frequent beer consumers, 13% are retired, compared to 11.3% five years ago
Adults who are retired are 6% more likely than the average U.S. adult to frequently dine out at a full service restaurant and retirees now make up nearly 20% of all adults who frequently dine out.
14.3% adults who plan to take an ocean cruise in the next year are retired.
Nearly one in five adults who plan to have lasik eye surgery are retired, and are 5% more likely than the average adult to be planning a lasik eye surgery procedure.
The report further reveals that adults who are retired today compared to the average U.S. adult:
Spend nearly 30% more time watching broadcast TV, 14% more time watching cable TV
25% more time reading a daily newspaper
Retired adults today spend only 89 minutes per day online, a figure that is 26% less than the average U.S. adult who spends 123 minutes per day online.
The next generation of retirees, though, is expected to be more computer and internet friendly, since Baby Boomers between the ages of 45 and 64 spend a considerably higher amount of time online - 123 minutes per day.
The most affluent retirees can be found in larger markets such as Washington, D.C., where the average retired adult earns $64,000 in household income.
San Jose, California, Fort Myers- Naples, Florida, San Francisco, California and Long Island, New York, follow behind with household incomes of more than $50,000.
And, currently the top ranking retiree markets are:
Ocala, Florida with the highest percentage of retired adults (36%)
Fort Myers- Naples, Florida (34%)
Daytona Beach, Florida (33%)
West Palm Beach, Florida (31%)
Melbourne-Titusville-Cocoa, Florida (29%)
Source
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